SENIOR MARKETING AND COMMUNICATIONS SUPPORT
Sometimes you need someone senior to step in, think clearly and get things moving without a lengthy handover.
Not a full-time hire. Not an agency with twelve people you will never meet. Someone who has actually held senior sales, marketing and general management roles inside organisations, who understands what it takes to negotiate agreements, build brands and navigate the kind of cultural and organisational complexity that does not show up in a textbook. Someone who can be in the room when it matters, and who is invested in the outcome rather than the contract.
WHAT THIS LOOKS LIKE IN PRACTICE
Senior marketing and communications support without the overhead.
I work with organisations that need senior marketing and communications capability but are not in a position to justify a full-time hire, or where the situation calls for someone external who can see it clearly and say things that someone on the inside cannot always say.
This includes stepping in as a fractional CMO or senior marketing partner for businesses that need strategic direction and someone who can lead the thinking rather than just execute it. It includes brand and communications strategy for organisations going through change, growth or repositioning. And it includes the kind of senior advisory work that organisations reach for when they are navigating something complicated and need someone in their corner who has genuine commercial experience at the level the problem requires.
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The work is always shaped by what the organisation actually needs rather than what a consulting engagement is supposed to look like. If that means a single focused project over a few weeks, that is what it is. If it means ongoing embedded support over a period of months, that works too.
“When something significant is happening in your organisation, communication cannot be the thing that lets you down.”
WHERE I WORK
The situations I tend to be most useful in.
Fractional CMO
For organisations that need senior marketing leadership without a full-time hire. I work alongside your team to provide strategic direction, stakeholder alignment and the kind of senior thinking that keeps marketing connected to the business rather than running in parallel to it.
Brand Strategy
For organisations that need to get clear on what they stand for, how they are positioned and what they are saying across every channel and every audience. Including the internal ones, which are often more important and more neglected than the external ones.
High-Stakes Communication
For situations where what you say and how you say it carries real consequence. Change announcements, leadership transitions, sensitive stakeholder communications, situations where clarity and tone are critical.
Bid & Tender Coaching
For professional services firms and consultancies competing for significant work. From shaping the narrative and structuring the written response to preparing the team to present and handle questions under real pressure.
Thought Leadership
For leaders and organisations who want to build visible authority in their market through authoritative online content, speaking engagements and strategic presence, rather than hoping the market finds them eventually.
Marketing Capability
For organisations where the marketing function is capable but not yet operating at the level the business needs, and where embedding better communication is more valuable than adding headcount.
HOW WE WORK TOGETHER
Every engagement starts with a conversation.
I do not send a scope of work before I understand what is actually going on. The first conversation is about your situation, what you are trying to achieve, what is getting in the way and whether I am genuinely the right person to help. If I am, we work out what that looks like together. If I am not, I will tell you that too, which occasionally surprises people but tends to be appreciated.
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Engagements range from a focused project over a few weeks to ongoing fractional support over a period of months. The format is always determined by what the work actually requires rather than what fits neatly into a standard consulting structure.
Rates are available on request and vary depending on the scope and nature of the engagement.
FOR SMALL BUSINESS
Working with a smaller business? Let's Launch is built for you.
If you are a small business or sole trader looking for help getting your brand and marketing foundations properly in place, Let's Launch is a more appropriate fit than the consulting offer above. It is a done-with-you engagement designed specifically for businesses that want to show up consistently, sound like themselves and then run things independently using AI tools, without needing to pay for ongoing external support to maintain momentum. Have a look at the Let's Launch page for the full picture.
WHAT PEOPLE SAY
A few things people have said.
"I want to thank Elaine for the incredible contribution she made in her two stints with Fujifilm. Through the challenging period of COVID, she played a key role ensuring we kept both clients and staff informed through many difficult changes."
Executive GM, Fujifilm Data Management Solutions
"Elaine was a great facilitator, highly engaging and able to relate the content to each one of us."
HR DIrector, blue cross aged care
"Elaine is a highly regarded professional speaker within The Executive Connection Australia and New Zealand, where she presents to CEOs on customer loyalty, how to get it and how to keep it."
BOARD CHAIR, The Executive Connection
If something significant is happening in your organisation and communication needs to be right, that conversation is probably long overdue.
Let's talk about what you are dealing with, what you need and whether working together makes sense.