How do you make the most of AI and still sound like you?
You can produce a lot of content with AI. The harder question is whether it says what you mean, sounds like your business and gives people a reason to trust you.
I’m Elaine Schillinger. I help businesses use AI more thoughtfully in their marketing and communication, through consulting and practical training. I also help people prepare for the moments when they need to be heard.
You know your business. Explaining it clearly is a different skill.
When you talk to a customer, you can explain why the work matters. Then you look at your website or sit down to write a post, and somehow the words sound like everyone else.
I’ve worked with business owners in exactly that position. They want experienced help to work out what to say and put their marketing in place. They also want to understand it well enough to keep going themselves.
Â
That’s what Let’s Launch is built around. I consult with you on your positioning and help set up the marketing we agree you need. We use AI tools where they’re useful, and I train you or your team before handing the work over.
What do you want people to take from the conversation?
You might want your team to understand a change, a client to see the value of your proposal or a room full of people to reconsider an idea. Knowing the subject is part of the work. Thinking about how someone else will receive it deserves just as much attention.
I run communication programs and coaching that use the work you’re actually preparing. You have time to practise and get specific feedback, with room for your own personality to show.
Alongside presentation and writing programs, you’ll find workshops for marketing teams and customer service. If you’re preparing for a particular presentation or pitch, we can work on it together through coaching.
Your team is already using AI. Are they using it well enough for the environment you're working in?
AI for High-Stakes Communication
In professional services, government, aged care and corporate communications, accuracy, tone, context and judgement matter. AI can help people work faster and think differently. It can also produce confident answers that are incomplete, inaccurate or simply wrong.
Â
Already delivered for parliamentary offices and professional services teams.
​
My practical one-day workshop helps teams use AI responsibly and effectively, with the judgement, verification practices and guardrails that high-stakes work demands. Fully tailored to your environment and your team's specific risks.
Authenticity in AI
This video was created using an AI avatar of me. The point isn’t the technology. It’s knowing when AI helps, when it doesn't and what still needs human judgement.Â
Communication is a business capability.
what i believe
It shapes leadership, influences decisions, builds trust and protects reputation.
​
Technology will continue to change. Human judgement won't.
​
AI is changing how we work, but good judgement still determines whether it helps or harms.
​
That's why my work isn't about teaching tools. It's about helping people think clearly, communicate with confidence and build capability that lasts.
Elaine Schillinger
Founder & Principal Consultant
the approach
When marketing and communication start holding the organisation back.
The idea is good, the room is ready and somehow it still doesn't land. Or something important is happening in the organisation and the communication around it isn't keeping up. Or a business is ready to grow and the brand and marketing aren't there yet.
​
I've spent my career working inside those moments, as a senior marketer, a GM, a facilitator and a consultant across corporate, professional services, aged care and consumer goods. I work with leaders who need senior marketing and communications support without a full-time hire, teams that need to present and influence better under pressure, and smaller businesses ready to get their brand right and run it themselves.
​
The tools I bring are always practical. The coaching is always human. And the goal is always the same: you leave with something that works without me.
What it's like to work together.
Immediate Momentum
Real Experience
Practical Capability
No lengthy onboarding, no easing in. Whether I'm stepping in as a senior consultant or running a program for your team, I come prepared and I get moving. You'll feel the difference from the first conversation.
You get someone who has actually done this work at a senior level, not someone who has studied it. I bring real world experience into every engagement, which means the advice is direct, practical and grounded in what actually works under pressure.
The goal is never to make you dependent on me. Whether it's a framework your team can use tomorrow, a program that changes how your people communicate, or a strategic foundation you can build on, the work I do leaves something behind.
FOR BUSINESS AND INDUSTRY GROUPS
Bring The Small Business AI Advantage to your group.
How can small businesses use AI without losing their own voice or accepting an answer they haven’t checked? That’s the question behind this practical talk, which I presented at the Sandhurst Business Collective.
Through real examples, I introduce RAPID for briefing AI and ABC for checking the output. We also look at how your website can answer the questions customers actually ask.
If you’re organising a lunch and learn, a council business event or a session for an industry group, let’s discuss what would be useful for your audience.
WHAT PEOPLE SAY
A few things people have said.
"I want to thank Elaine for the incredible contribution she made in her two stints with Fujifilm. Through the challenging period of COVID, she played a key role ensuring we kept both clients and staff informed through many difficult changes."
Executive GM, Fujifilm Data Management Solutions
"Elaine was a great facilitator, highly engaging and able to relate the content to each one of us."
HR DIrector, blue cross aged care
"I received the second highest feedback score for my recent keynote speech. I couldn't have done it without Elaine's help and guidance."
HR LEADER, MYOB
Questions you might be asking
What is Let’s Launch?
Let’s Launch is consulting and practical setup for small and medium businesses that need help with positioning and marketing. I work with you on the agreed priorities, use AI tools where they help, then train you or your team to manage the work yourselves.
Is Let’s Launch a fixed 90-day program?
No. We begin with a half-day strategy session and agree the scope and timeline around your business.
How much does the AI workshop cost?
AI for High-Stakes Communication starts at $3,500 plus GST for a full-day session with up to six participants. Larger groups and multi-session programs are quoted separately.
Do you still offer communication and presentation training?
Yes. My programs cover presenting, influencing, writing, meetings and customer communication. Coaching is also available for a specific presentation or conversation.
Can you run an AI lunch and learn for our group?
Yes. The Small Business AI Advantage can be scoped for a lunch and learn with a business network or industry group. We discuss your audience, the time available and the fee.
Where do you work?
I’m based in Melbourne and work with people across Australia, NZ and USA, in person and online. The format depends on the work we agree to do.
